Coca-Cola (Japan) Inc.'s lemon sour specialty brand, "Kodawari Lemon Sour Lemon Sour Lemon Do" ("Lemon Do"), will renew one of its popular flavors, "Lemon Do Oni Lemon" and launch it nationwide on Monday, October 23, 2010.
In conjunction with the launch, a new commercial starring actor Hiroshi Abe will air nationwide from Monday, October 23, the same day the product goes on sale.
In addition, to commemorate the renewal, a new "Oni Graduates Street" will appear for a limited time in the Asakusa area, where many lemon sour lovers gather.
To commemorate the new release, "Oni, Graduates" will appear on "Oni, Graduates Street" from October 20 (Fri.) to 29 (Sun.) in Asakusa, a place where many lemon sour lovers gather.
During this period, lanterns, gates, and turrets in the color of "Graduates" will be placed to jack up the entire street, and a "New Oni Lemon" tasting event will be held to allow Asakusa's lemon sour lovers to be the first to try the new "Graduates Oni Lemon". The original "Graduates' Hall" menu, which can only be tasted here, will also be available for purchase.
On October 21 (Sat.) and 22 (Sun.), "Kiryu Yagibushi Festival in Asakusa," a reenactment of a festival in Kiryu City, Gunma Prefecture, will be held, and on October 28 (Sat.), "Yokai 'Oni' HALLOWEEN 2023 #Omatsuri Rokkku-teki Hyakki Yagyo" will be held. On the day of "Yokai "Oni" HALLOWEEN 2023 #Omatsuri Rokku-teki Hyakki Yagyo," demons will parade around with Lemonade in hand, and a DJ party will be held by demons.
Outline of the event
Oni Graduates Street
Date: Friday, October 20, 2023 - Sunday, October 29, 2023
Location: Asakusa Roku-ku Broadway
New Oni Lemon" Grand Tasting Event
Date & Time: Friday, October 20, 2023 15:00 - 21:00
Saturday, October 21, 22, 28, 29, 13:00 - 21:00
Kiryu Yagi Bushi Festival in Asakusa
Date: October 21 (Sat.), 22 (Sun.), 2023
①13:30-14:00 ②14:30-15:00 ③15:30-16:00 ④16:45-17:30
Specter "Oni" HALLOWEEN 2023 #Omatsuri Rokku-teki Hyakki Yagyo (Night Parade of One Hundred Demons)
Date: Saturday, October 28, 2023 18:00-21:00